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An exit survey for users who cancel

Ask people who cancel one optional question about why, store the answers, and never make cancelling harder.

  • Free, no sign-up
  • 1 to 2 hours with an agent
  • By Devvrat Hans
  • Version 1.0, updated Oct 26, 2026

1Your site and stack

Optional. The prompt adapts as you type; leave a field blank and the agent works it out.

2Copy it into your agent

exit-survey.md61 lines, about 791 tokens

Paste into any coding agent: Claude Code, Cursor, Codex, Copilot, Windsurf or Cline.

# An exit survey for users who cancel

After launch, some people who signed up for the production site will cancel or delete their account. Their reason is the most useful feedback there is. Add a short, optional exit survey to cancellation and account deletion, store the answers, and make sure it never makes leaving harder.

Site: not given. Find the production URL in the project config, or ask me.

## Ground rules

1. Read before you write. Explore the parts of the codebase this job touches and tell me what is already in place.
2. Plan, then stop. Give me a numbered plan: what you will change, in which files, and why. Wait for my approval before editing anything.
3. Fix things at their source (the shared layout, the config, the generator), not with one-off patches page by page.
4. Keep the project's conventions: its framework APIs, file layout, naming and code style. Add no new dependency without asking.
5. Where something is already done well, say so and leave it alone.

## You will not

- Edit `.env` files, secrets or API keys, or print their values.
- Deploy, push, merge or publish anything.
- Delete data, or run migrations or scripts against a production database.
- Add tracking, third-party scripts or links to any site I did not ask for.
- Change copy, design or behaviour that this job does not need.
- Add steps, delays or offers that make cancelling harder.
- Send any message to users automatically.

## Your stack

- Framework: Work out the framework, router and build output from the project files (package.json, lockfiles, framework config) before planning, and say which you found.
- Host: Work out where the site is hosted from the config files (vercel.json, netlify.toml, wrangler config, Dockerfile, fly.toml) and say which you found.

## Steps

### 1. Find the exits

List every way a user leaves: cancelling a subscription (in the app or the billing provider's portal), downgrading, and deleting the account. Note which ones the app controls.

### 2. One question

Add a single optional question at the exits the app controls: "What is the main reason you are leaving?" with five or six reasons (too expensive, missing a feature, too hard to use, switched to another tool, no longer needed, other) and an optional text box. A visible skip button; cancelling works with no answer.

### 3. Store and summarise

Store the reason, note, plan and how long they were a customer, without extra personal data. Give me a query or a small admin view that counts reasons by month.

### 4. Follow up with care

If a reason points to a fix (a missing feature that exists, a bug), propose an optional, honest follow-up message I can send, never automatic, never a guilt trip.

## Done means

- [ ] Every exit the app controls has one optional question with a visible skip.
- [ ] Cancelling and deleting work with no answer.
- [ ] Answers are stored with plan and tenure, and I can count reasons by month.

## Report back

When you finish, give me:

- what you changed, file by file;
- anything you skipped, and why;
- anything I must do by hand (DNS records, dashboards, accounts, deploys);
- how to check each change on the live site.

One-line version

For agents that can read a URL. It fetches this prompt with your settings applied.

Read https://abacklaunch.com/prompts/exit-survey.md and follow it for this project.

3Check the result

When the changes are live, run these free checks. Add your site URL above and each one opens already running on it.

This prompt will not

  • Edit .env files, secrets or API keys, or print their values.
  • Deploy, push, merge or publish anything.
  • Delete data, or run migrations or scripts against a production database.
  • Add tracking, third-party scripts or links to any site I did not ask for.
  • Change copy, design or behaviour that this job does not need.
  • Add steps, delays or offers that make cancelling harder.
  • Send any message to users automatically.

It reads your code first, shows you a plan, and waits for your approval before it changes anything.

What you get

  • A one-question, optional exit survey
  • Answers stored with plan and tenure
  • A monthly count of why people leave

How to use this prompt

  1. 1

    Describe your stack

    Add your site, framework and host. The prompt adapts; blank fields are left for the agent to work out.

  2. 2

    Paste it into your agent

    Open your project in Claude Code, Cursor, Codex, Copilot, Windsurf or Cline, and paste the prompt or the one-line version.

  3. 3

    Approve the plan

    The agent reads your code, shows you a plan with the files it will touch, and waits. Change anything you disagree with.

  4. 4

    Check the result

    When the changes are live, run the free checks below on your site to confirm each fix.

What the agent does

After launch, some people who signed up for the production site will cancel or delete their account. Their reason is the most useful feedback there is. Add a short, optional exit survey to cancellation and account deletion, store the answers, and make sure it never makes leaving harder.

  1. 1. Find the exits

    List every way a user leaves: cancelling a subscription (in the app or the billing provider's portal), downgrading, and deleting the account. Note which ones the app controls.

  2. 2. One question

    Add a single optional question at the exits the app controls: "What is the main reason you are leaving?" with five or six reasons (too expensive, missing a feature, too hard to use, switched to another tool, no longer needed, other) and an optional text box. A visible skip button; cancelling works with no answer.

  3. 3. Store and summarise

    Store the reason, note, plan and how long they were a customer, without extra personal data. Give me a query or a small admin view that counts reasons by month.

  4. 4. Follow up with care

    If a reason points to a fix (a missing feature that exists, a bug), propose an optional, honest follow-up message I can send, never automatic, never a guilt trip.

Done means

  • Every exit the app controls has one optional question with a visible skip.
  • Cancelling and deleting work with no answer.
  • Answers are stored with plan and tenure, and I can count reasons by month.

Questions

Should I offer a discount when people cancel?

Some products do, but never block or delay cancelling to do it. Making cancellation hard is against the rules in many places and costs trust.

How many questions should an exit survey have?

One, with an optional note. Every extra question lowers the answer rate.

What if cancellation happens in the billing portal?

Many billing providers let you add a cancellation reason question in their portal. The prompt covers the exits your app controls and points out the others.

Does this prompt add links to Aback Launch to my site?

No. Nothing in the prompt mentions Aback Launch or asks your agent to link to us. The only exception is an optional badge step, which stays off unless you tick it. Some prompt libraries slip their own link into your codebase by default; we think that should always be your choice.

Which coding agents does it work with?

Claude Code, Cursor, Codex, GitHub Copilot, Windsurf, Cline, and any agent that can read your project and edit files. You can copy it as a plain prompt, save it as a Claude Code skill or a Cursor rule, or add it to AGENTS.md.

Is it safe to run on my real codebase?

The prompt makes the agent read first, show a plan and wait for your approval, and it forbids touching secrets, deploying and deleting data. Still review the changes and run your tests before you deploy, as with any change.

Changelog

  • v1.0First version.

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