Relaunch

When a relaunch makes sense

When the product has changed enough that a returning visitor would see something new: a big feature, a redesign, a new market, a pricing change that opens it to more people, or a rewrite. A relaunch with nothing new to say looks like spam.

Platform rules

Launch platforms have their own rules. Product Hunt allows a new launch after a meaningful update and a waiting period. Aback Launch lets founders relaunch an existing listing after an update, keeping the page's history and links, so the listing's URL keeps building value instead of starting over.

Making it count

Lead with what changed, in one sentence. Show it in the first image. Thank the people who gave feedback on the first launch, and tell them what you did with it. Use the moment to update your listing everywhere else too, so every directory says the same thing about the product.

A relaunch checklist

Update the screenshots, tagline and description so they show the new product, not the old one. Write a short changelog post that a visitor can read in a minute. Email past users and the people who commented on the first launch. Refresh your listings on directories and comparison sites. Keep the old launch page live and link it from the new one, so the history is visible and the old links keep working.

Example

A tool that launched a year ago as a Chrome extension relaunches as a full web app with team features, and leads with "Now for teams".

Questions people ask

Does a relaunch hurt SEO?

Not if the URL stays the same. Keeping one page per product, updated over time, builds more value than a new page for each launch.