What journalists look for
A press kit saves a writer time: a short description they can quote, the founders and their titles, when you launched, key numbers, logos and screenshots they can download, and one email that gets a reply. Writers on deadline cover the company whose facts are easiest to get right.
Questions
Where should the press kit live?
At a simple URL like yoursite.com/press, linked from your footer.
What is a boilerplate?
A short About paragraph journalists paste at the end of an article. Keep it under 100 words.
Should I include pricing?
Yes, if it is public. Writers often mention it.
Is anything uploaded?
No. The page is built in your browser from what you type.