G2 vs Capterra
Both are large business software review sites, and both rank products by reviews from real customers. G2 builds rankings from verified user reviews; Capterra lists products by category for buyers comparing reviews and features. Many B2B products list on both.
Choose G2 if
your buyers research on G2 and you can collect verified reviews.
Choose Capterra if
your buyers compare products by category and features, and you have customers willing to review.
Side by side
| Fact | G2 | Capterra |
|---|---|---|
| Type | Software directory and reviews | Software directory and reviews |
| Best for | B2B software that can collect reviews from real customers. | B2B software with customers willing to leave reviews. |
| How a launch works | You claim or create a product profile; rankings come from verified user reviews. | You list your product in its category; buyers compare products by reviews and features. |
| Link to your site | Not checked yet | Not checked yet |
| Price | Not checked yet | Not checked yet |
| Suits | B2B software, SaaS | B2B software, SaaS |
| Last checked | Oct 24, 2026 (blocks automated checks) | Oct 24, 2026 (blocks automated checks) |
“Not checked yet” means we have not verified it on a real listing. We never guess, and a platform can treat paid or featured listings differently.
Questions
- Should I launch on G2 or Capterra?
- Choose G2 if your buyers research on G2 and you can collect verified reviews. Choose Capterra if your buyers compare products by category and features, and you have customers willing to review.
- Do G2 and Capterra give a dofollow link?
- We have not checked G2 or Capterra on a real listing yet, so we do not say.
- Can I launch on both G2 and Capterra?
- Yes, and many B2B products do. Each site has its own buyers, so a complete profile on both catches more of them, and you can ask the same happy customers to review you on either.
Free tools for launch day
All free tools- Launch checklistEverything to do before, on and after launch day, ticked off as you go.
- Launch time plannerSee your launch moment in every major time zone.
- Character counterCount characters and check them against title, tweet and app store limits.
- Social preview checkerSee the card your link shows on X, LinkedIn and Slack, and what to fix.
- UTM builderTagged links for every channel on launch day, so you know which one worked.
- Meta tag checkerCheck the title, description, canonical and indexing tags Google reads.
Launch on Aback Launch, free
A permanent page built to be found on Google and in AI answers, reviewed by a person.