The Google Play full description limit
A Google Play full description can be up to 4,000 characters. Unlike the App Store, Google Play indexes the full description for search, so the words in it decide which searches the app appears for.
How to write a Google Play full description
Use the words people search for naturally, a few times, in sentences. Google's metadata policy treats repeated keyword lists and unattributed user testimonials as spam, which can get the listing removed.
Questions
What is the Google Play full description character limit?
4,000 characters. Google Play indexes it for search, unlike the App Store.
How many times should a keyword appear in a Google Play description?
There is no magic number. Use it where it reads naturally; repeating it in lists is treated as keyword spam.
Can I use HTML formatting?
Google Play supports a small set of tags such as bold and italic, but most developers use plain line breaks and bullet characters.
Do spaces and emoji count?
Spaces and punctuation count as one character each. This checker counts each visible character once, so an emoji counts as one.
Is my text stored or sent anywhere?
No. The counting happens in your browser and nothing is uploaded.