The Google Play app title limit
A Google Play app title can be up to 30 characters. It is the strongest text signal for Play Store search, and it shows on the store listing, in search results and in recommendations.
How to write a Google Play app title
Brand first, then the main keyword. Google Play's metadata policy rejects titles with emoji, all-caps words that are not your brand, and claims about ranking or price such as "#1", "best" or "free".
Questions
What is the Google Play app title character limit?
30 characters. Play Console refuses a longer title.
Can a Google Play title include "free" or "best"?
No. Google Play's metadata policy does not allow performance or price claims in the title.
Can I use emoji in a Google Play title?
No. Emoji and repeated special characters are not allowed in the title.
Do spaces and emoji count?
Spaces and punctuation count as one character each. This checker counts each visible character once, so an emoji counts as one.
Is my text stored or sent anywhere?
No. The counting happens in your browser and nothing is uploaded.