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Free Backlink Value Calculator

Estimate a backlink's value from the linking site's authority and traffic, its relevance to you, the link type and where it sits on the page.

  • Free, no sign-up
  • Runs in your browser; nothing is uploaded
  • Updated Oct 25, 2026

Relevance to your site

Placement

Estimated value

39Value

Typical market price for a placement like this

$37 to $91

A rough guide. Paying for links meant to pass ranking value breaks Google's spam policies; use it to judge directories, guest posts and partnerships.

How to use the backlink value calculator

  1. 1

    Describe the site

    Its authority score and monthly traffic.

  2. 2

    Describe the link

    Dofollow or not, relevance, and placement on the page.

  3. 3

    Read the value

    A score out of 100 and a rough price range.

What makes a backlink valuable

Not every link is equal. The most valuable links come from relevant, trusted sites with real traffic, in the body of a page people read, without nofollow. A link in a footer of an unrelated site with no traffic is worth close to nothing, however high its authority score.

The price range is a rough guide from common market rates for sponsored placements. Buying links to manipulate rankings is against Google's guidelines; the calculator is equally useful for judging directories, guest posts and partnerships.

Questions

Is a nofollow link worthless?

No. It can bring visitors and brand searches, and Google treats nofollow as a hint. It is worth less for rankings.

What about launch directory links?

Directories with real traffic and a dofollow link, like some launch platforms, can be good early links. Check each with the nofollow checker.

Should I buy backlinks?

Paid links meant to pass ranking value break Google's spam policies. Spend on things that earn links: tools, data, great content.

How accurate is the price?

It is a ballpark. Prices vary widely by niche and negotiation.

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