Say what it is, then why it matters
The best launch taglines tell a stranger what the product is in a few words: Invoicing for freelancers. Then, if room allows, the outcome: Get paid in days, not months. Clever wordplay that hides what you do costs you clicks on a busy launch page.
Questions
How long should a tagline be?
Under 60 characters for Product Hunt; under about 10 words anywhere.
Tagline or slogan?
A tagline explains; a slogan is memorable. At launch, explaining matters more.
Is it written by AI?
No. It fills proven formulas with your words, in your browser.
Can I test which one works?
Use two in ads or on a landing page and compare clicks, or ask five people what they think the product does.